Category Archives: Singapore
Who recruits the recruiters?
A ridiculous recruitment ad from a company who should know better is seeking someone with “at least 10 years’ demonstrable industry experience in driving strategic online, mobile and social media marketing”. This is outstanding drivel even in an industry that … Continue reading
Filed under Singapore
“What is the color of boredom?”
David Edelstein asks this urgent question in his review of Green Lantern. I was trawling Google for reviews of the movie because I was wondering why I left the theatre midway to just wander aimlessly around the mall until the … Continue reading
Filed under Journeys of the mind, Singapore, Train of thought
Marketing lessons from a charlatan
I’m sitting at a Moroccan restaurant in Singapore’s Kampong Glam area, tapping at my laptop, when a man’s voice says “You’re very lucky”. Elderly sardarjis automatically come across as respectable, so I didn’t freeze him out as I would normally … Continue reading
Filed under Singapore
A memorable ad for a bank? Priceless.
Walking through Singapore airport just now, Barclays had the signal honour of being the first bank advertising I’ve ever seen that made me think. The headline: “Being wealthy is having time.” Sign-off: “What is wealth to you?” My usually cynical … Continue reading
Filed under Singapore
Surprising Singapore
First, I was brought up short by the serious machine guns worn casually by the security guards at the airport. I had a brief, disorienting flashback to my little run-in with them in Beirut. Then, Singapore turned out to be … Continue reading
Filed under Singapore
